Google and Reddit announce partnership to improve content discoverability across both services،
Google And
Reddit both announced an expansion of their existing partnership, aimed at making Reddit content more visible and accessible through Google products. The news follows earlier reports that a multi-million dollar deal was in the works that would give Google access to use Reddit posts in order to train its AI models.
According to the announcement, this collaboration leverages Google's Vertex AI technology and Reddit's Data API to achieve this goal. What this means for Reddit users is that they can expect to see more relevant Reddit content appear on
Google services. This results in users starting to see more personalized recommendations for subreddits, or even snippets of interesting Reddit threads, appearing in Google search results. Essentially, it will make it easier for Reddit users to find and interact with content.
This partnership gives Google access to Reddit's Data API, which Google will in turn use to train and enrich its AI models and improve its products and services. Google says that by improving its understanding of user preferences and online behavior, the company will be able to provide more personalized and relevant results in its search results.
Let's talk about the elephant in the room
What may not be said here is how Reddit leveraged its early decision to restrict access to APIs, which worked out in the company's favor. Reddit reiterates that this agreement does not change its data and developer API terms, emphasizing that this data cannot be used for commercial purposes without the company's approval – although more restricted access to the The API remains free for non-commercial use.
However, this expanded partnership between Google and Reddit will undoubtedly be mutually beneficial. Aside from whatever financial motivations the company may or may not have factored into its latest initiatives, Reddit users will now benefit from improved content discovery capabilities, while Google will gain valuable data to improve its products. Ultimately, this collaboration has the potential to create a more enriching and personalized online experience for both companies as well as their users.
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