Meta will bring broadcast channels to Facebook and Messenger

For those who don’t use Instagram too infrequently to recognize all of the app’s features by name, “broadcast channels” are a useful tool that allows creators to update their followers about what’s going on in their lives without actually posting a message on their Instagram account. page.

Today, Meta announcement that the Broadcast Channels feature will come to Facebook and Messenger in the coming weeks. First, the new feature will allow those who manage Facebook pages to start using the distribution channels, just like creators on Instagram.

Meta revealed that Pages admins will be able to use several broadcast channel features, including polls, to get feedback from their community, send behind-the-scenes photos or videos, as well as use voice notes for a more familiar approach .

Additionally, Mark Zuckerberg confirmed that Meta is testing Pages’ ability to create broadcast channels, which will hopefully be ready for prime time in the coming weeks.

To start using the new features, those who manage pages on Facebook can create a channel directly from their page. It is also possible to join a waitlist to be notified when the feature is available.

As soon as the broadcast channel is created and a message is sent, subscribers will receive a one-time notification to join the channel. It is important to add that only the creator of the channel can send messages. However, members of the broadcast channel will be able to react to messages and vote in polls since this is the main idea of ​​the tool.

Once the new feature arrives, Facebook and Messenger users will be able to join broadcast channels from their favorite Page profile. Keep in mind that once you join a channel, you will continue to receive notifications when content is posted, unless you turn them off by tapping the “mute” icon in the upper right corner of the channel. channel thread.