Data reveals that Apple shouldn’t worry about trying to get Android users to switch to iOS،
According to data compiled by
Consumer Intelligence Research Partners, LLC (CIRP), over the past five years, the percentage of iPhone buyers who switched from an Android phone to an iPhone ranged between 11% and 15%. In 2023, 13% of iPhone buyers switched from Android to iOS, two percentage points lower than the 15% who made the switch the previous year. In the previous two years, 2020 and 2021, the percentage of
iPhone buyers from a
android phone was 11% each year while this figure in 2019 stood at 13%.
Considering that approximately 85% of iPhone purchases are made by consumers already using an iPhone, CIRP points out that iPhone owner upgrade cycles are more important to iPhone sales than users. 'Android deciding to move to iOS. When it comes to Apple, it's more important to try to motivate an iPhone user to upgrade to the latest model than it is to try to get Galaxy or Pixel users to make the switch.
Apple relies on current iPhone owners to drive growth
In the early days of the iPhone and Android, Apple attempted to “court” Android users more aggressively. But Apple then used so-called “walled gardens” to try to entice Android users to switch to iOS. A good example of this is the iOS Messages app which doesn't give Android users the same experience as iOS users when sending messages to other iOS users. Android users who wanted the coveted blue bubble when messaging on iOS had to switch to the iPhone and this strategy worked to some extent.
But now Android users are looking beyond the blue bubble and just want to be able to receive the same high-quality images from iOS users, get a read receipt, see a typing indicator, and have end-to-end encryption. at the end. This will happen later this year, when Apple announces that it will support Rich Communication Services (RCS). But it won't cost Apple too much in iPhone sales given the data CIRP presented to us.
It seems that Apple understands that it is current iPhone users who butter its bread. As a result, we should see Apple continue to stick with upgrades that allow iPhone users to share data and photos with each other. A good example of this is the NameDrop feature added in iOS 17 that allows two iPhone users to exchange contact information by holding their phones close to each other.
