ASUS NUC takes over Intel NUC business
In a significant development, ASUS and Intel have officially entered into a deal that promises to reshape the world of small computing. This groundbreaking collaboration sees ASUS assume responsibility for the production, sales and support of Intel NUC (Next Unit of Computing) systems ranging from 10th to 13th generation, while also leading the charge in design and implementation. development of future NUC systems. In this comprehensive article, we delve deeper into the key highlights and profound implications of this endeavor.
“Intel NUC solutions represent compact computing options or configurable components suitable for a wide range of applications, including professional, edge computing, and gaming environments..”
ASUS: Powering the Future of NUC Solutions
ASUS’ entry into the NUC ecosystem represents a monumental expansion of its product portfolio. The journey began with ASUS launching its NUC business and opening orders for the 10th to 13th generation NUC systems on September 1. In particular, the transition has been incredibly smooth for existing NUC customers, ensuring a seamless experience. ASUS NUC Business Unit (NUC BU) has charted a visionary path: providing cutting-edge computing solutions that fully meet the needs of industries and enterprises.
Jackie Hsu, ASUS Senior Vice President and Co-Head of OP & AIoT Business Groups, expressed his unwavering confidence in the collaboration, saying: “I am confident that this collaboration will enhance and accelerate our vision of the mini PC. » The integration of Intel’s NUC product line into ASUS offerings is poised to enhance ASUS’ research and development capabilities, particularly in the industrial, commercial and consumer markets.
Synergy of forces: Intel and ASUS
A key facet of this partnership is the synergy between Intel’s formidable software and hardware assets and ASUS’ reputation for innovation. This union is expected to propel NUC solutions to new heights, paving the way for expanded business opportunities. ASUS NUC systems will provide a comprehensive range of solutions for industrial, commercial and consumer markets.
Commitment to customers and a smooth transition
ASUS’ commitment to NUC customers remains unwavering. The company is committed to ensuring a smooth transition for all NUC customers, committed to providing the best products and support. This transition encompasses the licensing of both hardware system designs and software from Intel. Additionally, the new ASUS NUC business is poised to further enhance capabilities in critical areas such as research and development, logistics and technical support.
Michelle Johnston Holthaus, executive vice president and general manager of the Client Computing Group at Intel, enthusiastically noted, “This is an exciting time for Intel and ASUS as we move forward with the next chapter in the NUC story. » She stressed that the signing ceremony symbolized more than just a trade agreement; this demonstrates ASUS’ commitment to improving the lives of NUC customers and partners around the world.
Looking Ahead: ASUS’ NUC Vision
As the partnership unfolds, ASUS prepares to develop a robust line of NUC products while expanding its channel network to meet growing demand. ASUS NUC solutions will adhere to industrial-grade standards and integrate industry-leading cybersecurity features to support businesses of all types. The future is full of exciting use cases for ASUS NUC, including asset and operations optimization, human wellness monitoring, logistics, and product tracking and inspection, among others. Additionally, ASUS remains committed to its core value of sustainability, with ASUS NUC offering energy-efficient products backed by world-class green certificates.
In conclusion, ASUS’ collaboration with Intel in the NUC space represents a seismic shift in the computing landscape. With a commitment to innovation, seamless customer experiences, and sustainability, ASUS is poised to elevate NUC solutions and drive the industry forward. If we look to the future, it is clear that the ASUS-Intel partnership will leave an indelible mark on the world of compact computing, thereby shaping the future of technology.
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