Meet Rufus, Amazon’s new AI shopping assistant،
Amazon is one of the companies that has reiterated a lot in terms of artificial intelligence. The American giant continues to develop new AI tools, especially now that AI is the biggest buzzword in the tech world.
The latest AI-based feature introduced by Amazon is Rufus, an AI assistant that is supposed to help users on their shopping sprees. As the largest retailer in the United States, it is only fitting that Amazon would launch such a product.
According to Amazon, Rufus was trained on its product catalog, customer reviews, community Q&As, and information from across the web. The AI shopping assistant was specifically designed to answer customer questions on a wide range of shopping needs and products. Rufus can even provide comparisons and make recommendations based on conversational context.
Rufus is now available in beta, but Amazon will begin rolling it out to customers in waves, starting with a small subset of customers in the United States through the mobile app. Rufus will eventually roll out to the rest of US customers in the coming weeks. Amazon says.
If you want to check it out, here are some of the main features of Rufus:
- Learn what to look for when shopping for product categories
- Shop by occasion or purpose
- Get help comparing product categories
- Find the best recommendations
- Ask questions about a specific product on a product detail page
To start using Rufus, simply start typing or speaking your question into the search bar of Amazon's mobile app and the Shopping Assistant chat dialog box will appear at the bottom of the screen. Keep in mind that this feature is only available to select customers in the United States while in beta.
