Google's Super Bowl ad will focus on a Pixel 8 series accessibility feature

Google’s Super Bowl ad will focus on a Pixel 8 series accessibility feature،

Just in case you've been living under a rock – or just don't follow what's going on in American sports – next Sunday, February 11, is Super Bowl LVIII. Famous for being that event where sports and non-sporting fanatics can come together to eat large quantities of food and enjoy entertainment – whether in the form of a football match or a halftime show – the Super Bowl is known for another feature. for: its advertisements.

For this televised event, companies invest and compete to win the famous spot for the best Super Bowl commercial. This isn't just a regular ad, it's a Super Bowl ad, and so it has to be special.

Google will be no exception this year, already releasing a behind-the-scenes look at the making of its upcoming Super Bowl ad, which will promote the Guided Frame feature available on Pixel phones. This feature, originally launched with the Pixel 7 series, helps users with limited vision take well-composed photos.

As seen in the video shared above, the story follows a blind man as he uses Guided Frame to capture moments with his girlfriend. The commercial is narrated by the film's director, Adam Morse, who is also blind.

In the behind-the-scenes commercial, Morse describes the methods he uses to create the illusion of blindness for the audience, including smearing Vaseline on the camera lens to more accurately represent his way of seeing the world. Guiding us through the challenges of navigating this world in the face of his disability, the filmmaker talks about trying to “pave the way for other blind artists to feel optimistic and ambitious about what 'they can achieve'.

Google wants to clearly demonstrate the positive impact that technology, particularly with its Google Pixel devices, has had on people with a broad spectrum of disabilities. This Super Bowl commercial aims to do just that, touching our hearts with a beautiful story. You'll be able to watch the full ad during the Super Bowl next weekend or on YouTube once it's available on the platform.