Instagram Threads on the rise again with app downloads spiking as X downloads decline،
Threads by Instagram, the Meta-owned social media app that has become a direct competitor to The Google Play Store averaged 28 million downloads across both platforms – this renewed interest suggests a potential turning point for the app after its tepid launch in July 2023. As reported by PC Mag, Threads had failed to make the top ten download lists on Appfigures since August, and some were beginning to question the app's long-term viability. However, users seem to respond well to the newly introduced and improved sharing and discovery options, as well as other new features. Additionally, Instagram has begun promoting Threads content on its own network, potentially encouraging onboarding of more members.
What's going on with X/Twitter?
This renewed interest contrasts with the performance of Elon Musk's X (the application formerly known as Twitter). Although there are around 540 million users on from July 2023, growth has slowed under Musk's leadership. The Application Data Company 42Matters noticed a decrease in X downloads between November 2022 and October 2023, which could imply a drop in user interest. Additionally, X's download ranking in December was only 36th, but to be fair, the app has been around since 2006 and most users may have already downloaded it.
While Threads' recent growth is encouraging, it's unclear whether the app will be able to maintain its momentum and convert app downloads into daily active users, which is the true test of success. Although it has added many user-requested features since its launch, it still has some work to do before it can retire X daily active users.
