Instagram starts testing more private profile spaces called “flipside”،
Instagram is working on a new feature called “flipside” that will allow users to create a secondary profile without having to open another account. The functionality of the new feature is similar to that of “Close Friends”, which was introduced to the platform a few months ago.
Flipside is now tested on Instagram (via Engadget), but it is not known whether or not it will be given the green light. Not even Adam Mosseri from Instagram is sure of the usefulness of this feature given that the app already offers similar features.
We're not even sure we'll launch it on Instagram. On the one hand, it's nice to create a bright and more private space. On the other hand, it's yet another way to reach a smaller audience besides side accounts and close friends. We will see how people react during the test and continue.
But what exactly is “backhand” and how does it work? Basically, Instagram users can create a secondary profile that only selected friends can see. Think of it as a more private profile that you can share with your closest friends and contacts.
Creating a “flipside” profile does not require users to create another Instagram account, but they will still need to manage two separate accounts because content shared on the “flipside” profile will not be visible on the main account.
It remains to be seen how people will react to the new feature, but it's unlikely the majority will want something that's already available under a different name. Perhaps if Instagram added other features to the “flipside,” it would make the feature more interesting for Instagram users.
