Samsung’s Galaxy S24 series has already broken two sales records in two big markets،
Despite having sold a total of almost 230 million smartphones worldwide, Samsung cannot be very satisfied with its 2023 results in a market dominated by Apple for the first time in history (at least for an entire year ). And while there are obviously many different reasons why the former world champion lost its crown and saw its annual shipping figures decline by 13.6% compared to 2022, a family of phones that many fingers are on pointed is clearly the Galaxy S23.
Although he undoubtedly succeeded with everyone else
android phone By manufacturers' standards, the S23
series failed to earn more than a mediocre eighth place among the world's best-selling smartphone models in the second quarter of 2023, for example. This is a very bad result for the super premium Galaxy S range, which has proven less popular than the
iPhone14 roster and “vanilla”
iPhone13 last year, but also low-end devices like the Galaxy A14 and A54.
It goes without saying that
Samsung hopes that the
Galaxy S24S24 Plus and S24 Ultra will outsell their predecessors, and while it's still early days, there are very encouraging signs coming from two key markets.
1.21 million pre-orders in seven days… in a single country
There's no prize for guessing which country we're talking about here, because Samsung's new flagships always
start in South Korea. Of course, some departures are faster than others, and the
1.21 million units of Galaxy S24 series pre-ordered in Samsung country between January 19 and 25 marks a solid improvement over the 1.09 million units pulled by last year's S23, S23 Plus, and S23 Ultra during a similar week-long pre-order window in the same country.
Because this in itself was a regional record, Samsung has on its hands a new all-time best performer, at least as far as the Galaxy S family is concerned. If the S24 trio proves to be more efficient ( for now) than any of its predecessors, the Galaxy Note 10 duo continues to hold its manufacturer's overall local pre-order record with a whopping 1.38 million units collected in August 2019… in 11 days.
This last part means that the comparison between the two is not entirely fair, and if we look at the daily pre-order average, the Galaxy S24 The series holds a clear advantage and can therefore be considered the most popular handset family in Samsung's field history… when it comes to first-time sales.
Naturally, Samsung will likely care a lot more about the long-term popularity of the S24, S24 Plus, and S24 Ultra, which is virtually impossible to predict with any degree of confidence or precision, and perhaps more importantly, the numbers. sale of all three. outside of the ever-friendly South Korean market. And speaking of…
The Galaxy S24 series is also huge in India
But the ultra-premium S24 trio is also seeing incredible success around these pieces, at least in the first few days of pre-orders. Specifically, it apparently only took these AI-powered bad boys three days to reach 250,000 pre-orders in India, which may not seem as impressive as the aforementioned week-long Korean tally, but it would be apparently higher than the Galaxy S23 series produced last year in three whole weeks.
That's simply mind-blowing, and it's also, unsurprisingly, a local record for Samsung which… may not mean much in the long run, but certainly gives the tech giant some realistic hopes to return to first place in the global ranking of smartphone suppliers at present. at the end of 2024, while significantly improving its overall profit margins and the net earnings of its mobile division.
