Netflix CEO explains why there will be no dedicated Netflix app for Vision Pro at launch،
So why isn't there a dedicated Netflix app for VisionPro? Peters explained by saying, “We have to be careful not to invest in places that don't really provide a return, and I would say we'll see where things go.” VisionPro. We're certainly still in discussions with Apple to try to figure this out, but at the moment the device is so small that it's not really relevant to most of our members. »
If Vision Pro takes off, Peters says Netflix can build a dedicated app 'very, very quickly'
What if Apple could do something with it VisionPro this would change “Netflix’s overall strategic calculus.” Peters responded: “And that's something that's been done: we've worked together for a long time, we've always had active discussions about how we could help each other. Sometimes we find a lot of overlap. We can move very, very quickly. Sometimes it takes a little longer.
Disney+ will offer Vision Pro users four different immersive environments to view its content
So, even if Netflix will not have a dedicated site VisionPro app now, this is something that might appear in the future. Right now, it's just not worth Netflix spending the time, money, and effort to develop an app for visionOS, especially since it's been estimated that pre-orders for the The space computer totaled 180,000 units during the first weekend that units could be sold. reserve. Compare that with the 1.56 million active iPhone units expected to be active by the end of this year and you'll better understand Peter's decision.
Vision Pro users will still be able to access the video streamer through the space computer's Safari browser.
This absence of VisionPro apps for Netflix and YouTube doesn't mean those who shell out $3,499 and up for the space computer can't watch streaming video of the popular pair. This simply means that users will have to use VisionProIn the Safari browser, direct them to the Netflix and YouTube websites and view their content that way. Sure, it looks like 2007, but if VisionPro catches on and later versions are more affordable, Peters could have a VisionPro application made available.
Let's look at a video streamer who pulled out all the stops to VisionPro, Disney+. Bob Iger, Disney CEO, said: “At Disney, we are constantly seeking new ways to entertain, inform and inspire by combining exceptional creativity with revolutionary technology to create truly remarkable experiences. Apple Vision Pro is a revolutionary platform that will bring our fans closer to the characters and stories they love while immersing them deeper in everything Disney has to offer. We are proud to partner once again to Apple to bring extraordinary new Disney experiences to people around the world.”
And Disney+ includes four different environments with sound VisionPro application. The company says: “Each environment includes animations and sounds that make the space feel alive, as well as Easter eggs from films and franchises that will surprise and delight fans. » Netflix could have done something like that too, but few entertainment-related companies get Apple as much as Disney.
Other video streamers that will have a dedicated app on VisionPro in addition to Disney+, there are Amazon Prime Video and Paramount Plus. VisionPro will be released on February 2.
