THE iPhone15 The ultra-high-end (and ultra-popular) family of phones may already be four months old, but Apple's advertising efforts are still going strong, perhaps aiming to eclipse the newer ones. Samsung Galaxy S24 series and super flagship OnePlus 12.
This is obviously not an easy mission given the highly effective advertising campaigns of these two companies, but as always, the Cupertino-based tech giant seems to know its strengths extremely well, highlighting two incredibly important selling points of the company. iPhone15 series in two excellent commercials uploaded to YouTube in recent days.
Hot on the heels of a humorous clip focusing on the 15 Plus' exceptional battery life, today an equally entertaining 30-second spot showcases the “vanilla's” sturdy construction. iPhone15 variant in a…somewhat weird way, at least for the global audience.
Of course, Apple's signature “Ceramic Shield” protects the screens of all four members of the group. iPhone15 family, which is naturally a more impressive feat of engineering when considering non-Pro devices in particular. This material has long been marketed as “stronger than any smartphone glass,” and according to Apple, that will prove evident whenever you might face your next bird strike. Wait what?!
We know, we know, this seems like a strange setting for an advert that is in no way related to or influenced by Alfred Hitchcock's classic thrillers, but apparently it's pretty common for Australians to be attacked by certain types of birds when cycling or generally minding their own business in relatively close proximity to their nests.
Interestingly, this means that what we're looking at here is a very region-specific ad, which isn't exactly a very common occurrence, especially when you also consider its obvious production value. Apple is clearly sparing no expense these days when it comes to promoting its best products around the world, and the return on investment is undoubtedly satisfactory, both in terms of sales figures and brand awareness. brand.
As for the realism of that “Swoop” ad embedded above, let's just say we strongly advise you to file a case And screen protector on your iPhone15 even if you don't live in an area where angry birds are constantly looking for you.
