Galaxy phones 'more disappointing than iPhones' in some aspects as Samsung chair urges AI blitz

Galaxy phones ‘more disappointing than iPhones’ in some aspects as Samsung chair urges AI blitz،

At Samsung's annual gathering of presidents and department heads on January 2, which kicked off the year and its execution strategy in recent times, Samsung executives were reportedly shown a video with customer testimonials and insight into the global market positioning of Electronics Division devices and user perception. There, in the middle of a direct comparison with Samsung's competitors, there was a piece of information that said “Galaxy smartphones are more disappointing than iPhones in this regard“, reports local media Naver.

Unfortunately, the leaked report from the January 2 meeting and subsequent strategy dinner doesn't specify in which aspect Samsung thinks iPhones beat its handsets, or if they were talking about the Galaxy S24 series, but Chairman Lee apparently “emphasized that the company must think from the customer's point of view” And “provide necessary services to users, such as generative AI.

Samsung is apparently quite determined not to fall behind in AI, according to a local analyst who claims that “there is a great sense of crisis at Samsung that will not be easy to recover if they fall even slightly in this fight“.

That's why, after the strategy-setting meeting on the day Samsung opened the Galaxy S24 deals, and just days after their announcement, Samsung executives huddled together and “held a discussion on the direction of AI technology and future response strategies“It is therefore safe to assume that all the Galaxy AI features that the S24 series launched with are just the beginning and Samsung is preparing to double down on AI for its future phones and other devices.

Aside from AI and software, Samsung is also reportedly changing its hardware and design approach, especially in the foldable phone space. Rumor has it that he is working on a much cheaper member of the Galaxy Fold line, and is trying to make the Z Fold 6 thinner in order to stand a chance against any superior competitors in terms of specs and stylish design. OnePlus, Huawei, Oppo. , Xiaomi, Honor and other brands in China.

In short, Samsung Electronics' DS, DX, and SDS divisions that handle its consumer electronics business are preparing big changes in device and software design, and we can't wait to see what this feeling of increased urgency will bring. at Samsung. It usually brings big changes to the phone design every couple of years, so the slim Z Fold 6 might just be a harbinger of things to come with the Galaxy S25 series, especially since the iPhone 16 will also be a big design upgrade, starting with the larger screens across the range.