Samsung preps cheaper $1200 Galaxy Fold and thinner Z Fold 6 for battle in China

Samsung preps cheaper $1200 Galaxy Fold and thinner Z Fold 6 for battle in China،

Samsung is working on a two-pronged approach to counter tough competition from China and plans to make its foldable phones both cheaper and thinner, just like their Chinese counterparts from Huawei, Oppo, OnePlus, Honor and others. The last foldable phones by Oppo, for example – the Find N3 and N3 Flip – or the almost identical OnePlus Open, beat its Galaxy Z Fold 5 and Z Flip 5 precisely on these counts, adding the insult of higher specs to the injury of thinner design .

Samsung Z Fold 6 more stylish

To compensate for these advantages of the Chinese foldable phone industry, Samsung would have designed a Galaxy Z Fold 6 which is much thinner than its predecessor, local media report The Elect. As you can see in their comparison table below, the Galaxy Z fold 5 is thicker than all of its main competitors and is also much more expensive.

Galaxy Z Fold 5 thickness and price compared to the competition

Although it remains to be seen exactly how Samsung will solve the pesky problem of the thickness of its foldable flagship, given that it will also have to up the ante in terms of high-end specs and components to pack into the Z Fold 6, it would prepare to solve the other competition problem encountered by its foldables.

A $1,200 Galaxy Fold

Another avenue Samsung would explore to deal with the onslaught of Chinese foldable devices and establish a stronger presence in the world's largest phone market would be to simply develop a cheaper one. Samsung would have tasked its dedicated team with concocting an entry-level model foldable phone which will be able to stand up to foldable handsets from Huawei, Oppo, OnePlus, Vivo, Honor or Xiaomi, and increase its market share far from the honorable third place in the foldable handset market on its own turf.

Samsung foldable devices market share in China

Given that most of the competition's flagship foldables cost between $1,200 and $1,300, Samsung's entry-level Galaxy Fold is also expected to target that price point, which would represent a reduction of more than 30% per year. relation to the price. Galaxy Z fold 5.

The reason why Samsung does not want to develop a cheaper phone in the Flip line would be that the clamshell design is now more popular and well-established in the minds of consumers, and its sub-$1,000 price is already quite low. .

How and when Samsung will offer a much more affordable member of its Galaxy Fold line remains to be seen, but it has reportedly abandoned the idea of releasing it this year, as it would cannibalize sales of the Galaxy Z Fold 6 and even the Z Flip 6, so 2025 might be the safest bet.