One more thing: Why did Samsung tease a Galaxy Ring with the S24?

One more thing: Why did Samsung tease a Galaxy Ring with the S24?،

At the Galaxy S24 Unpacked event, Samsung pulled an unannounced “one more thing” stunt and teased a smart health tracker in an “alternative” form factor. Instead of announcing the Galaxy Ring with all of its health or fitness features and a release date, like he did with the phones, he chose to mysteriously pitch the idea for some reason.

All Galaxy S24 pre-order deals are now active, and the S24+ or S24 Ultra are all available for purchase with free storage upgrades and generous sales deals at Samsung, but the Galaxy Ring remained in l air, what gives?

Why did Samsung introduce the Galaxy Ring now?

There could be several reasons why Samsung chose January's Unpacked event for the Galaxy S24 series to throw its hat in the (clever) ring. Rumors have been swirling for some time that a new health tracker is in the works with this intriguing form factor and there are even patents and Health app journals hinting at its features. So why now and why just a tease?

There was nothing else to announce

With the Galaxy Book 4 series unveiled at CES 2024 in Las Vegas a few days ago, and foldables, tablets or smartwatches reserved for the summer, Samsung may have simply thought of adding the Galaxy Ring tease to the mix during 'an event where he wouldn't get lost in all the noise of the announcement.

Granted, the Galaxy S line is its flagship series of phones and there were enough of the S24's hardware and AI upgrades to keep Samsung fans' attention during the keynote presentation, but he knew that most of the design and specifications had already been leaked.

Plus, Samsung makes big design changes to its high-end phone series every three years or so, and 2024 isn't one of those times, so perhaps it's trying to get ahead of the inevitable feeling of an iterative upgrade of a somewhat bland mix of phones whose specs and features are mostly a known product.

One more thing ?

With this in mind, Samsung's Galaxy Ring is reminiscent of the “One more thing!” from Apple. stunts during its previous announcement days, which have been reserved for exclusive and exciting devices or features. If Samsung was trying to emulate the “one more thing” approach, it worked, because, firstly, it created a lot of buzz around the Galaxy Ring, this part included, and, secondly, it simply doesn't use any teasers on devices. often, if at all.

All that's left for Samsung to deliver is the Smart Ring, and it has already reportedly beaten Apple's AirPower vaporware. Given that Samsung is teasing it at its first Unpacked event for 2024, the Galaxy Ring's release date could very well coincide with that of the devices it's saving for its other big Unpacked party of the summer.

In fact, according to local media, Samsung has decided to launch its new Galaxy Ring health and fitness tracker with the Galaxy Z Fold 6 and Z Flip 6, just like it ships its other wearable devices. Does this mean there won't be a Galaxy Watch 7 this summer? That remains to be seen, but the Smart Ring is an entirely new form factor that's an either/or proposition.

Regulatory approval

The Galaxy Ring is rumored to come in four sizes to fit different finger types, and given Wednesday's announcement, Samsung may have already decided on health and fitness tracking features physics that will be integrated into it. If these require regulatory approvals like some Galaxy Watch features, that would explain why Samsung may be ready with the design and features, but will have to wait for the FDA or other federal entities to test it and give it their approval. approval as a medical product. device.

This process takes a long time, and instead of waiting for the regulatory gods to say their bad word after release, Samsung may have simply chosen to wait and release the Galaxy Ring with all the bells and whistles. whistles. However, the next round of regulatory approvals won't happen until the fall, so if Samsung wants to launch the Galaxy Ring this summer along with the Z Fold 6, it should have gone through the process by now.

Competition: smart rings and… Apple?

Last but not least, Samsung may be keeping an eye on the competition in the health tracking space. Although the Galaxy Ring is a new form factor for Samsung, it is not for other competitors and it might be willing to sacrifice a surprise to postpone a purchase from the wearable's direct competitors like Oura, Ultrahuman or Circular .

The Oura ring in brushed titanium

According to Korean industry insiders, the Galaxy Ring may have been concocted to get more accurate vitals than the Galaxy Watch, as it offers a much tighter fit around the finger than a Galaxy Watch on the wrist.

Apple has also filed a number of smart ring patents, and Samsung is reportedly positioning the Galaxy Ring as an accessory for extended reality devices similar to the Apple Vision Pro headset that launches next month and could pave the way for a craze AR/VR which has escaped many others. It remains to be seen what others will do with their headsets or smart wearables after Samsung's coup, but there was certainly a good reason to anticipate all this with the Galaxy Ring teaser at the Galaxy S24 event.