Apple was the smartphone market's global sales leader for the entire year of 2023

Apple was the smartphone market’s global sales leader for the entire year of 2023،

The mobile industry has been through some tough times over the past few years, but as signs of recovery become clearer and stronger, a new leader is emerging to take the supplier crown from Samsung. Its name obviously doesn't surprise anyone, but what might surprise some of our readers is that Apple won its first annual global trophy today. Never.

Perhaps even more astonishing is that the Cupertino-based tech giant is ending a period of supremacy that had lasted since 2011. That's right, the last time anyone other than Samsung ruled the global smartphone market was in 2010, when the gold and silver medals were awarded to manufacturer Nokia and BlackBerry maker Research in Motion, respectively.

Small gap in 2023, HUGE advantage in Q4

The battle for the overall heavyweight title in 2023 was very clearly settled in the last three months of the year, when Apple completely destroyed Samsung from 80.5 million units to 53 million and 24.7 to cent to 16.3 market share according to Latest industry analysis from International Data Corporation.

Of course, it's not uncommon for iPhones to prove a lot more popular than any other manufacturer's handsets during any given year's holiday season, but even by those standards, Apple's Q4 2023 lead over Samsung, as well as Xiaomi, Transsion, and Vivo, was breathtaking.

Apple was the global sales leader in the smartphone market for the entire year 2023

In the fourth quarter of 2022, for example, Apple “only” surpassed its larger rival's shipping figures by 12.6 million units, holding a market share advantage of just over 4%. , which wasn't enough to dethrone Samsung when the year's total numbers were tallied. .

Things were obviously different in 2023, but even though Apple outdid itself to end a difficult year for the smartphone market as a whole with a sales score 3.7% higher than what it posted in 2022, that's mainly the poor performance of Samsung which made this important success. change of hierarchy possible.

Galaxy phone shipments declined by as much as 13.6% last year compared to the previous year, causing Samsung's market share to fall from 21.7% to 19.4%. while Apple managed to climb from 18.8% to 20.1% of the global pie. Does this give the new industry leader a comfortable advantage for the future? Absolutely not. But it's certainly an achievement worth celebrating Tim Cookas well as all the company's executives, shareholders and even old die-hard fans and enthusiasts.

Market growth is upon us

While no one can really predict the future with anything remotely resembling a solid degree of certainty, this is about the hundredth (no, not really) report by a research firm renowned market which anticipates an imminent recovery for the smartphone which has been in difficulty for a long time. world.

Perhaps more importantly, this recovery has already begun in the fourth quarter of 2023, when global smartphone shipments increased by 8.5% compared to the same period of the previous year. trend until 2024.

Behind Apple and Samsung, mind you, the Xiaomi – Transsion – Vivo trio of affordable device experts posted their own numbers in the last three months of 2023, although only one of these three brands also increased its annual figures by compared to 2022. And no, it's not the one you're thinking of, but quite the contrary, the one you've probably never heard of today.