Weak sales, competition from Huawei lead Apple to discount iPhone 15 line in China،
Apple very rarely reduces the price of its current iPhone models, so it's big news that the price of the iPhone 15 series has been reduced by up to 500 yuan (equivalent to $70) in China , which happens to be the largest smartphone in the world. walk. By
Bloomberg, the discount represents a 5% price drop on the 256GB iPhone 15 Pro Max in mainland China. The reduction will last for three days, from January 18 to 21, and is linked to the
start of the Lunar New Year, which will take place early next month.
Will Wong, senior research director at market research firm IDC, said: “It's no surprise to see Apple launching price cuts for its latest product.
iPhone15 series, especially since a similar promotion was seen early last year and helped drive some demand. »($112). The discount follows a tough year for smartphones in China, as 285.8 million units were shipped to the country in 2022. This is a 13.2% year-over-year decline. 'other and this is the first time that Chinese smartphone shipments have fallen below 300 million in a decade. In January 2019, Apple reduced the wholesale prices of its 2018 models in an attempt to generate demand for these phones.
256GB iPhone 15 Pro Max gets 500 yuan or $70 off in China
According to Counterpoint Research, shipments of iPhone models in China have been trending downward since the fourth quarter of 2022, with Honor and Huawei taking some of Apple's market share. Huawei's launch last August of the flagship Mate 60 series was powered by a 5G chip made in China by the country's leading foundry, SMIC. Due to US sanctions against Huawei, these phones were the first offered by Huawei with a 5G chip (the 7nm Kirin 9000s) since the release of the Mate 40 range in 2020.
The fact that Huawei and major Chinese foundry SMIC were able to build their own 5G chip, defying the United States, sparked a wave of nationalism among Chinese consumers who snatched up the new flagship models instead of buying the one of the flagship models. iPhone15 serial phones. Ivan Lam, principal analyst at Counterpoint Research, says: “Apple's share is competed primarily by Huawei in the high-end segment of the market, but also in the mid-high end segment in recent months by other Chinese competitors . »
