So much happened in Saturday night's Wild-Card playoff game between the Miami Dolphins and the Kansas City Chiefs that it's no wonder the game set a record and became the game most broadcast in NFL history with an average of 23 million viewers. the competition on Peacock. The NFL was criticized for making the game the first playoff game exclusively available through a streaming platform, although those in Kansas City and Miami were able to stream the game for free.
Elsewhere, only Peacock season ticket holders were allowed to view the match, which also attracted attention due to the freezing cold in which the match took place. At kickoff, the temperature was -4 degrees Fahrenheit. With the wind, the temperature was -27 degrees Fahrenheit. Peacock offered 50% off new subscriptions on Friday; The premium subscription price is $5.99 per month and includes access to live sports. Last
week, Peacock reportedly had 30 million subscribers, up 75% year over year.
The previous NFL record for single-game streaming audience was an average of 15.26 million people who watched the Dallas Cowboys beat the Seattle Seahawks in a regular-season game. Thursday Night Football” last November on Prime Video. Peacock already broadcast a regular season game on December 23 between the Los Angeles Chargers and the Buffalo Bills. This game attracted 7.3 million viewers, averaging 8.4 million viewers in the fourth quarter.
The audience figures, which should have made Peacock executives smile, were not the executives' main concern. According to
Athleticism, Peacock paid the NFL $110 million to broadcast this playoff game in order to acquire new subscribers. Rick Cordella, president of NBC Sports, who is also Peacock's head of sports, says he will judge the success of the stream based on the quality of the production and Peacock's ability to avoid any distribution issues. It will also look at some feed-related data.
The metrics Cordella will look at include how many new subscribers joined Peacock to watch the game, how many subscribers watched the game (remember, those in KC and Miami could stream the game for free), whether Internal traffic goals were achieved and how advertisers. felt about the presentation.
As for the game, the Miami Dolphins, not traditionally a good cold weather team for obvious reasons, were defeated by Kansas City 26-7.
