AT&T increases the prices of unlimited plans, adds more hotspot data

As AT&T Prepaid launches a new unlimited plan and numerous offers, AT&T confirmed earlier today that it is raising prices on its unlimited plans. The price increase comes with a small benefit: more data on hotspots.

According to CNET, AT&T will increase the price of its unlimited plans by 99 cents per line per month. The change will take effect on March 5, but customers should receive notifications about price increases starting this weekend.

On the other hand, new customers who decide to sign up for a new AT&T unlimited plan will pay more starting today. Among the changes already made and which appear on the operator's website, it is worth mentioning that AT&T's cheapest plan, Unlimited Starter, is now called Unlimited Starter SL.

Apart from the name change, the base plan will also get 5GB of hotspot data, an increase of 2GB from the previous offering. Additionally, the Unlimited Extra plan has been renamed to Unlimited Extra EL and now offers 30GB of hotspot data instead of just 15GB.

Finally, AT&T's most expensive unlimited plan, Unlimited Premium, is now called Unlimited Premium PL and includes no less than 60 GB of hotspot data (up from 50 GB).

In the same news, AT&T confirmed that prices for its cheapest Value Plus option would increase by 99 cents. It will also be renamed Value Plus VL. Although the plan does not include any hotspot data, customers can now add up to 10 lines instead of just one (all on this specific plan).

Customers on the operator's Unlimited Elite plan will not be affected by these changes, but they already benefited from a price increase last year.

According to AT&T, this is the first time it has had to raise the prices of its unlimited plans since they were introduced four years ago.