Apple’s Most Wanted: This is what US residents searched for on the App Store in 2023

The report has two distinct categories of “entertainment”: one is called OTT (over-the-top media service – online streaming services) and the other is “short-form videos”. Netflix climbs above Disney+ and Hulu, leaving Paramount, HBO Max, Amazon's Prime Video and more behind. TikTok is out of control – this query accounts for 6 of the top 10 App Store searches in the “Entertainment – ​​Short Videos” section. More than that, it is found in first, second and third place, just written differently – “tik tok”, “tiktok” and “'tiktok'” (in apostrophes). Some have also misspelled it as “tick-tock”.

2. Finance – no gold medal for PayPal

“Finance” is also divided into two. The first subcategory – “Budget & Spending Tracker” – is dominated by Mint, followed by the generic query “budget app,” and the EveryDollar app comes in third in terms of popularity. The fact that money is going to a generic search phrase (instead of a concrete application) shows that while people may want “budget and spending tracking” services, they don't have enough of knowledge on the subject and are looking for suggestions. On the other hand, everyone knows what TikTok is!

When it comes to the “Digital Wallets & Payment” subcategory, Cash App steals the top position from PayPal. Venmo is the third most sought-after digital paid service.

3. Food and drinks – Mickey D’s comes before Starbucks

Ah, yum. Let's take a look at “Food and Drink” which is also divided into two: “Grocery Delivery” and “QSR” (QSR stands for Quick Service Restaurants). For “Grocery Delivery,” Instacart is king, followed by HelloFresh and Shipt.

In the “QSR” subcategory, McDonald’s is king, while Burger King is number 10 in terms of popularity in the App Store. Starbucks comes in second, while Chick-fil-A is third.

The rest of the 2023 App Store most wanted

For the “Health & Fitness” categories, people in 2023 were most searching for the Fitbit app, along with Fitness+, Strava, Garmin and more. In the field of “photo editing”, the “number one” is Picsart, while the essentials Adobe Photoshop and Adobe Lightroom did not even make the top 3. For video editing, CapCut comes out on top, while the GoPro application was last in popularity.

On the “social media” front, unsurprisingly, the Reddit app is the most searched for. If we're talking about online dating – you wouldn't have guessed it – Tinder is the most popular search query in the App Store for 2023. The money goes to Grindr.