Elon Musk’s X Unveils Vision for 2024: AI-Powered Innovations and Pioneering Peer-to-Peer Payments،
Led by Elon Musk, X, the social network formerly known as Twitter, is preparing to amplify its reliance on artificial intelligence (AI) in 2024. With a strategic focus on improving user interactions and refinement of the advertising experience, the platform aims to leverage AI for substantial improvements on various aspects of its functionality.
X 2024 roadmap
On January 9, the company announced plans to leverage artificial intelligence (AI) capabilities for various applications on the platform. These include improvements to the search function, ad optimization and a deeper understanding of customer behavior. Although specific details are not disclosed, the commitment to leveraging AI signifies a broader initiative to refine user experience and engagement on the platform.
Elon Musk's AI company, xAI, is expected to play a central role in improving X's “See Similar Posts” feature. The improvement aims to present users with more relevant and meaningful content. In an upcoming feature called “See Different Posts,” users will be asked to “question their views” by learning from their previous activities. This strategic move aims to improve the quality and balance of information displayed on the platform, as detailed in a recent company blog post.
xAI's Grok, an AI chatbot with similarities to the ChatGPT model, has been rolled out exclusively to subscribers of X Premium+, the platform's premier subscription offering. This expansion, covering nearly 47 countries, includes India and was implemented in December 2023.
Furthermore, X announced its next project in the field of peer-to-peer payments, introducing new possibilities for commercial transactions on the platform. Musk's overall strategy is to turn X into an “app for everything,” taking inspiration from super apps like China's WeChat that seamlessly integrate various internet services into a unified app.
Elon Musk expressed his ambitious vision for X, expressing users' desire to manage their entire financial ecosystem within the platform. Media reports suggest that Musk plans to offer a range of services, including high-yield money market accounts, debit cards and lending services, among other financial features. This strategic approach reflects Musk's broader goal of positioning X as a comprehensive platform serving users' financial needs.
Described in a recent blog post, X highlighted its continued commitment to supporting creators and cultivating content partnerships to drive user growth and improve its advertising projects.
In less than a year, the company has made it easier for more than 80,000 creators to get paid through its ad revenue sharing program. Elon Musk hinted at a substantial increase in creator rewards for the coming year in a post dated January 9, although specific details were not disclosed.
As of December 2023, X reported that users had collectively watched 130 years of videos, each lasting 30 minutes or more, demonstrating the growing trend of long-form video consumption on the platform. The recently introduced immersive video surface has surpassed 100 million daily users, more than half of whom are Gen Z.
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