Samsung and Doctor Strange take over Las Vegas Exosphere to tease Galaxy AI at CES 2024

Samsung is prepares to make a splash at CES 2024, starting with an exciting collaboration. Samsung has partnered with “What If…?” from Marvel Studios. Season 2 to showcase their cutting-edge mobile AI capabilities. In a stunning display, they took over the Exosphere LED screen at the iconic Sphere in Las Vegas. Doctor Strange began taking center stage last night, January 8, showcasing the incredible AI capabilities that will revolutionize Galaxy devices. Say goodbye to traditional neon advertisements and prepare for a whole new level of light and possibilities. In the same way that the Sorcerer Supreme taps into alternate realities, Galaxy AI is poised to revolutionize the field of mobile experiences.

“We are ushering in a new era of innovation at Galaxy Unpacked, bringing AI experiences to mobile like never before,” announced Stephanie Choi, Executive Vice President and Head of Marketing of Mobile eXperience Business at Samsung. “Galaxy AI will empower users in all facets of life. This campaign showcased one of the ways we are evolving and pioneering mobile technology through a special collaboration with a long-time technology industry partner, which will be revealed soon. »