2024 For Apple: From Vision Pro, iOS 18, To iPhone 16; Challenges And Line Of Action،
With sales and revenue declining in 2023, Apple is looking forward to 2024 to get things back on track. The company's first major launch will be the Vision Pro mixed reality headset, which is expected to hit stores by the end of January. On paper, it's one of the most innovative gadgets ever made. However, the real question is whether Vision Pro will be the breakthrough product Apple is hoping for. But that's just one of many challenges the company faces.
iPhones will return to the background in 2024, other products will take center stage
Last December, Gurman announced how Apple would shift its focus from the iPhone, its flagship product, to all the other devices that haven't performed as well. However, the company's wearables, including the new Vision Pro, Apple Watch, and AirPods, will take center stage and receive major upgrades. In a new report, Gurman highlights the challenges the company will face in 2024, and the list is not short.
Expect to see generative AI features in IOS 18 at WWDC 2024
First, Apple “remains years behind the competition in generative artificial intelligence,” putting it behind the advances of Microsoft, Amazon, Samsung and Google. These companies already have some AI-based products that are on the market or about to debut soon. Apple plans to announce its AI-based products and services at the Worldwide Developers Conference as part of iOS 18.
Apple's big language model, Ajax, is also expected to make an appearance
The company is working on its big language model called Ajax, which has been under development and testing since early last year. Besides LLM, Apple plans to integrate summarization and autocomplete features into its core productivity apps like Pages and Keynote. Apple Music should also benefit from a significant share for better playlist generation. Siri, the voice assistant, is also expected to get a significant overhaul with AI.
Samsung will have a nine-month head start with the Galaxy S24
Meanwhile, the company's biggest rival, Samsung, is set to unveil the AI-powered Galaxy S24 series on January 17, 2024, about nine months before the AI features. Apple's generative software will not be available to users with the public release of iOS. 18 and iPhone 16. Other challenges include improving the smartwatch lineup to include new sensors that don't violate any patents and improving the AirPods and iPad lineups to boost sales.
Vision Pro will make a strong nationwide debut in the United States
That said, Apple appears to have a solid course of action to address all of these challenges. The company is already training its in-store employees to use Vision Pro and shipping the retail units to retail locations across the United States. Regarding the Apple Watch ban, the company will ask the customs agency whether or not the software patch circumvents the patent violation. On January 15, the company will address the Court of Appeal.
iOS 18 and iPhone 16 to follow
As previously mentioned, Apple will introduce iOS 18 at WWDC 2024, scheduled for June. Three months later, enthusiasts will see the new iPhone 16 and iPhone 16 Pro, rumors of which are already circulating on the Internet. Apple is also expected to introduce the new AirPods and Apple Watch at the event. Additionally, we might also see another event in October, where the company might announce the next generation of MacBooks and iPads.
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