Netlix might include ads and in-app purchases into its mobile games

Netflix began its venture into the world of video games about three years ago, but its part of the business that offers a different type of entertainment has not proven popular with its customers.

Around 1% of Netflix subscribers play games offered by the streaming service for free. Most of them are completely unaware that Netflix has a strong portfolio of mobile games that they can play on their Android or iOS devices.

Most importantly, these games are completely free to play and do not include any ads or in-app purchases. However, this will likely change sooner or later as Netflix is ​​now looking for ways to monetize its gaming business. The Wall Street Journal reports.

People familiar with Netflix's plans say executives have been trying to find a way to generate revenue from its mobile games. Discussions covered topics like in-app purchases or even full price for premium games, as well as games with ads that would be available to subscribers to its ad-supported plan.

Until now, Netflix was opposed to any form of monetization of its mobile games, just as it was content to allow subscribers to share their passwords with their friends.

While these are just discussions that may not get the green light, Netflix is ​​always looking for new methods to generate money at the expense of its customers. The crack on password sharing is a good example of how Netflix has gone back on its original policy.

If Netflix decides to insert ads or in-app purchases into its games, it could mean the death of its gaming business before it even becomes popular.