Hollywood star Michael B. Jordan to design Bournemouth kit

Hollywood actor Michael B. Jordan will design a kit for Premier League team Bournemouth, club owner Bill Foley announced Friday.

Jordan led a minority ownership group investing in Bournemouth when majority owner Foley, owner of NHL team the Vegas Golden Knights, took over the club with the Black Knight Football Club consortium in December 2022.

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Foley said in a interview with CBS Sports that the new kit “should go on sale shortly”.

“Mike is a great guy,” Foley said. “He is a very down-to-earth and ordinary individual. He doesn't have stars in his eyes. He loves football.

“He’s really helping us with our marketing internationally and in the U.S. He’s designing a kit that will go on sale soon.

“He's engaged and we love having him. I believe he'll be at Bournemouth today and tomorrow attending training. He's all-in and it's good to have him – he's a great guy.”

Jordan is best known for his role in Marvel's Black Panther films as well as being the lead actor in the Creed films, which are part of Sylvester Stallone's Rocky franchise.

Bournemouth's equipment has been supplied by English sportswear manufacturer Umbro since the 2017-18 season, and both sides have agreed a further five-year extension in 2021.

The south coast club, 12th in the Premier League table, travel to Loftus Road to face QPR in the FA Cup third round on Saturday.