Instagram is working on a profile-sharing feature for Stories

Instagram is working on a profile-sharing feature for Stories،

Instagram is one of the leading social media platforms, with a massive user base of over 2.5 billion worldwide. Its parent company, Meta, regularly introduces new features and updates, such as the recent AI-powered Backdrop, designed to dynamically change story backgrounds for an enhanced user experience. Now, rumors are hinting at the imminent arrival of another addition to Instagram's ever-expanding toolbox. Leaker and app developer Alessandro Paluzzi (via Android titles) recently discovered that the Meta-owned app is developing a new feature. This upcoming addition will allow users to share someone else's profile directly in a Story.

The feature will work similarly to the existing “Add to Story” feature, but with a focus on promoting another user's profile. It will provide Instagram users with an easy way to draw their followers' attention to other profiles, potentially increasing the visibility of the shared profile and the number of followers.

As you can see in the post image, a new “View Profile” button invites viewers to visit the mentioned profile. Instagram already lets you share all kinds of things on Stories, like, for example, other people's posts. But with this new feature, increasing the visibility of a profile will become much easier.

Enabling profile sharing on Instagram Stories opens new avenues of discovery, engagement and brand visibility, particularly beneficial for creators and businesses. Think about it: creators can collaborate with each other and businesses can share profiles in Stories, attracting potential customers and giving their brand a little extra spotlight.

It's not yet clear when exactly this ongoing feature will be available to all Instagram users, but it will likely be in early 2024, so stay tuned for updates.