To prevent hallucinations, Apple wants to use the news to train its generative AI،
According to
The New York Times, Apple has discussed “multi-year deals worth at least $50 million” with news publishers including NBC News, Condé Nast (publisher of Vogue and The New Yorker) and IAC (publisher of People, Better Homes and Gardens and The Daily Beast). ). Apple wants to use content from these news agencies to train a generative AI chatbot. OpenAI has reportedly made deals with the Associated Press news agency and Politico's parent company to help form ChatGPT.
Apple is trying to catch up in generative AI and is reportedly spending millions of dollars a day in the effort. Apple has big plans when it comes to AI and reports indicate that the tech giant is working on an improved version of virtual assistant Siri for iOS 18, which should make
iPhone users extremely happy. The company also hopes to add new AI features to the iPhone with
iOS 18.
Many iPhone users would like to see Apple revamp Siri using AI-based technology. Although it had the advantage of introducing Siri to the iPhone 4s in 2011, the virtual assistant lags behind
Google Assistant and Amazon's Alexa.
Apple will pay more than $50 million to use publisher-owned news archives to train its generative AI functionality
Not all news publishers are happy about their archives being used to train generative AI, even if it means a big payday for them thanks to Apple. The Times says publishers rumored to be interested in a deal with Apple may fear exposing themselves to legal liability stemming from Apple's use of their content. Part of this reaction could come from Apple remaining vague about its AI plans.
Apple executives are reportedly trying to figure out how to get the data needed for a generative AI product. One of the biggest flaws with AI is that some answers are completely made up and wrong. This is called a “hallucination” and Apple believes that by using news archives to train its AI, it can provide more reliable AI functionality.
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