Spotify’s app gets a dedicated hub for artist merchandise

It’s been less than a week since Spotify’s last announcement and the company is back in the news with yet another cool feature: a merch store. One of the largest streaming services in the United States today unveiled a dedicated Merch Hub in the Spotify app, which will serve fans who want to support their favorite artists. The merchandise store sells various items including shirts, tote bags, hats, vinyls and many more. others. Previously, artist merch was only available from individual artist profiles, the Now Playing view, and post pages.

However, the new hub will make it easier to find the artist and merchandise you want since everything is accessible from one place. Spotify users can browse, click on available items to learn more, and purchase through the artist’s Spotify store (via Shopify) directly from the new hub.

With the latest update, Spotify users can now find artists’ products in the Merch tab of their artist pages, the Now Playing view when streaming their tracks, the new Merch Hub and their albums, EP and singles pages.

If you’re looking to purchase something, simply search for “Merch” to find the hub or navigate to the Merch tile on the Browse page. Artists who wish to have their merch on Spotify can visit the dedicated page to learn more about the procedure to follow.