CR estimates steep decline in iPhone 15 series sales in China

The iPhone 15 series was officially announced on September 12, followed by sales starting on September 22 worldwide. According to the latest report, Apple is experiencing lukewarm demand for its iPhone 15 series in China. Analysts at Counterpoint Research and Jefferies noted that demand for the iPhone 15 series in China is worse than that for the iPhone 14 series last year, given growing competition from Huawei.

CR estimates a 4.5% drop in demand for the iPhone 15 series in China 17 days after its release compared to data for the iPhone 14 series. Analysts reported that sales may drop to a higher level, c That is, at a double-digit percentage, given the fierce competition from the recently launched Huawei Mate 60 series in the country.

Demand for Apple’s iPhone 15 series has hit a wall, with users concerned about overheating issues and devices breaking after using titanium frames, among other things. There are also reported bugs with iOS 17.x that third-party apps are likely hacking to generate more heat in the system.

iPhone demand in China is estimated to have fallen to 2022 levels for the first time, below 300 million. To put things into perspective, the sales volume of the iPhone 15 series is expected to be as low as that of the 2018 iPhone Xs generation.

Apple has exploited the Chinese market by shielding it from higher device prices in order to gain more users, given that it is one of the largest smartphone markets. It remains to be seen whether or not sales of the iPhone 15 series in China will improve in the coming weeks, as we head towards series like the Xiaomi 14 series, the OnePlus 12 5G and other flagship phones in road to their Chinese launches in the near future. a few weeks.

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