Apple's iPhone 15 series is reportedly selling 'far worse' than the iPhone 14 in China

Apple’s iPhone 15 series is reportedly selling ‘far worse’ than the iPhone 14 in China،

Released worldwide less than a month ago, the iPhone1515 Plus, 15 Pro and 15 Pro Max seem to have already been involved in more controversies than the iPhone14 family in its entire existence thus far, with legitimate durability issues followed by relatively widespread out-of-the-box defects, even more frequent overheating issues, and several other bugs that don’t appear to have been universally fixed and satisfactory.

While it’s currently unclear whether all this negative press and unfavorable reporting from so many early adopters around the world has had any effect on the quartet’s recent sales figures, several reputable sources claim that Apple is not doing very well at the crucial Chinese box office. .

How bad is it?

These estimates currently appear to range from bad to…worse for Apple, as estimated by Counterpoint Research. iPhone15 programming is about 4.5 percent behind the iPhone14 series after 17 days of measured availability in the region while analysts at Jefferies put the year-over-year decline at double digits, which would clearly be a terrible outcome for the world’s second-largest smartphone vendor.

The iPhone 15 Pro Max and 14 Pro Max (pictured here) may be similar, but they apparently aren’t as successful, at least in China.

Apple, mind you, also held second place in the overall sales by manufacturer chart in China between April and June 2023, while settling for just fourth place in the third quarter of 2022. It’s too early to know how Counterpoint, for example, will close its China Shipments Report for the third calendar quarter of this year, but at least Huawei is poised to beat Apple due, among other things, to the enormous popularity of the latest Mate 60 Pro.

Huawei was ranked (well) behind Apple in its home country in Q3 2022 and Q2 2023, and is now predicted to prevail in this head-to-head premium battle for the entire year. ‘next year.

Of course, it’s far from Apple’s only major regional rival, and as China remains a very value-driven market, brands like Vivo and Oppo and even Honor and Xiaomi will likely contribute more to the company’s problems. iPhone 15 family. Believe it or not, these results are apparently worse than they have been in recent iPhone generations, with early estimates suggesting “one of the worst debuts in China since around 2018” for a series of handsets manufactured by Apple.

iPhones will always have America

“Always” is obviously a long time and no one can really predict what the US mobile industry will look like in three or five years, but for now, Apple seems impossible to beat on its own turf.

Yes the iPhone15 the series would have recorded “double-digit” growth compared to the iPhone14 range in terms of sales during their first nine days of commercial availability, which should certainly soften “some of the numbers in China.”

This chart from Counterpoint Research perfectly illustrates how far Apple is ahead of the competition in the US smartphone market.

This will undoubtedly allow Apple to remain from afar the largest smartphone supplier in the United States in the third and fourth quarters of 2023, but in the long term, many analysts and market researchers believe that “weak demand in China” could result in “lower-than-expected global shipments » for the entire iPhone family. .

That doesn’t sound very encouraging for a tech giant that has put a lot of effort into expanding into two key global markets over the past few years. We’re of course talking about China and India, and ironically the former region seemed to be a bit easier to resolve than the latter, especially with local media reports last month suggesting that iPhone 15 sales got off to a good start.

This was clearly either fake news…or at least grossly exaggerated information, with what was initially described as booming demand suddenly collapsing for reasons unknown and hard to guess.