Honor and Porsche Design announce partnership and tease upcoming product launch next month،
Founded in 2013 as a sub-brand of Huawei, catering to the youth market with a focus on the low and mid-range price segment, Chinese company Honor has been making waves. Last month, Honor launched its latest Honor 100 series, with the powerful Snapdragon 8 Gen 3 under the hood. Today, the company is back in the spotlight with a new announcement. official press release, Honor announced its global partnership with famous luxury lifestyle brand Porsche Design. Known for its long-standing collaboration with Huawei, Porsche Design is now preparing to embark on a joint venture with Honor. The first smart device developed between Honor and Porsche Design will be unveiled in January 2024 in China.
The goal is to “create innovative products combining exceptional and functional design with cutting-edge technology“It is possible that an Honor Magic 6 series variant, featuring an impressive camera and 66W fast charging support, will be co-developed with Porsche Design. The timing aligns, but only time will reveal the details.
Over the years, the Huawei and Porsche Design duo have launched numerous devices. Typically, these collaborations result in special editions of existing devices, and the expectation is no different for the new partnership.
It is worth noting that Honor saw a significant change in November 2020 when it was sold to a consortium of investors. This strategic decision was a response to US sanctions against Huawei, posing difficulties in obtaining certain components and software. The sale not only allowed Honor to maintain its independence but also to continue developing its own products and services.
Porsche Design has over 15 years of success in the smartphone industry, having designed and co-developed numerous high-performance devices. The brand's reputation and triumph comes from the sustainable, practical and minimalist design principles established by Professor Ferdinand Alexander Porsche. He not only designed the iconic Porsche 911, but also introduced the world's first all-black wristwatch.
