Why the iPhone 15 series is red hot in Samsung’s backyard،
According to The Korean Herald (via 9to5Mac), the iPhone 15 series is seeing better sales than the iPhone 14 line in Samsung’s backyard, compared to the reaction from neighboring countries like Japan and China, where the newer models received less than a warm welcome from consumers. In South Korea, sales of iPhone15 the series increased by 41.9% after the first month of release compared to the first month of sales for the iPhone14 online last year based on data from Atlas Research and Consulting.
The basics iPhone15 The model saw sales in South Korea more than double compared to last year’s sales. iPhone14 during the same period. Sales of the iPhone 15 Pro Max in South Korea increased 42.3% from its predecessor year-over-year. The iPhone 15 Pro captured nearly 50% of the line’s sales in South Korea in the first month with the base model. iPhone15 representing 30.7%.
In South Korea, Samsung phones not only had the advantage of being made by a South Korean company, but Samsung’s call recording app is also a very popular sales tool. Wireless phone company SK Telecom introduced call recording capabilities for its own iPhone app this year, which helped the iPhone in the country. Cash incentives offered by Korean operators and the launch of Apple Pay also help.
In Japan, sales of the iPhone 13 mini doubled when the iPhone 15 line was released
An anonymous industry source was quoted by the Korea Herald: “Telecom companies are competing to encourage the purchase of a new smartphone by granting hefty cash incentives worth up to 450,000 won ( $347.20). » Generally, in South Korea, the iPhone receives a lower carrier subsidy than Samsung Galaxy phones, which typically receive a subsidy of 200,000 won ($153.52). The combination of SK Telecom’s iPhone app and higher carrier subsidies helps iPhone generate huge sales in Samsung’s backyard.
In Japan, where consumers prefer smaller phones, the first week the iPhone15 The series was available in the country, sales of the iPhone 12 mini and iPhone 13 mini doubled. Since these smaller models are no longer available from Apple, Japanese consumers are heading to second-hand stores in an attempt to find these two models. Apple replaced the iPhone mini line last year with the iPhone 14 Plus. Both this model and the iPhone 15 Plus feature large 6.7-inch screens compared to the 5.4-inch screens on the two mini models.
Last year, South Korea was the third largest iPhone seller, meaning the iPhone15 the series was only released in the country in October. Despite the sharp improvement in iPhone sales in South Korea this year, analysts say Apple is unlikely to launch the iPhone 16 lineup sooner in the country as Samsung still dominates the smartphone market in the country .
