Global smartphone sales return to growth in October, breaking two-year losing streak،
The global smartphone industry has been on a roller coaster ride in recent years, with only one major smartphone maker, Xiaomi, managing to increase its shipments year-over-year during the third quarter of 2023. However, it appears that the industry is finally turning the corner. .
According to data from Search for counterpoint (via Reuters), the global smartphone market returned to growth in October after more than two years of slowdown, driven by the recovery in emerging markets.
Global monthly smartphone sales increased 5% in October, marking the first month to record annual growth since June 2021. This ends a streak of 27 consecutive months of negative annual growth.
The smartphone industry has faced various challenges in recent years, including supply chain disruptions, inventory buildup, and lengthening replacement cycles. However, the report is optimistic that the market is on the path to recovery.
After experiencing significant growth in October, the market is expected to continue to expand year-on-year in the fourth quarter of 2023. This trend is seen as a potential indicator of a gradual market recovery over the next few years. next quarters.
Developed markets, with relatively higher smartphone saturation, have been slower to recover. However, the launch of Apple’s iPhone 15 series is also a contributing factor to the growth, with the report stating that “another growth factor was the late launch of iPhone15 series compared to last year“Sales of new iPhones took a complete hit in October this year due to a one-week delay.
