Every year, Apple releases a holiday video.
Who could forget 2013’s “Misunderstood”? Released during a year when smartphone addiction was a hot topic, the ad showed a typical family driving to the grandparents’ house for the holidays. The oldest is a teenager who spends too much time with his
iPhone and seems to ignore the family. When he gathers everyone in front of the television, no one knows what’s going on and even the teen’s father looks annoyed.
But it turns out that using his iPhone, the boy recorded a
video showing everyone in the family having fun to celebrate the holiday. The video ends, the father and son kiss, and we believe that in the future the teenager will be seen in a new light by his parents. In Apple tradition, it’s an emotional video that everyone loves.
The song used in the video was written and performed by the late George Harrison.
This year’s holiday video is called “Fuzzy Feelings” and the stop-motion footage (those are the scenes that remind you of Gumby) was filmed on the iPhone 15
Pro Max and edited on a MacBook Air. With the late George Harrison’s solo song “Isn’t It a Pity” playing in the background, we are introduced to a villainous character who knocks over a Salvation Army-like donation bucket (“Charity Pot” indicates the sign) and picks up the change only to pocket it for himself.
And even if Harrison wasn’t the Beatle who sang “Instant Karma,” karma appears when the guy who stole the change is hit by a gust of wind that blows off his coat and pants and leaves him shivering in the cold in front of a tractor. he throws snow everywhere. But we soon find out that it’s a scene from a stop-action video and that the video’s villainous character is based on the real boss of the woman who records the video using it. iPhone 15 Pro Max.
Apple also released a behind-the-scenes video of its holiday commercial
While her boss is mean to her by refusing to keep the elevator open for her, closing the office door in her face and glaring at her when she arrives late for work, the worse things get for her. the boss character in the stop-action video. But things change when the boss gives our hero a holiday gift. And that evening, as she walks home from work, she sees her boss through the window of a restaurant eating alone.
As she continues to work on her stop-action video, the character based on her boss undergoes a huge change. He is surprised when a Christmas tree arrives at his house and receives a dog who he takes for a walk in the park. There, he gives change to the charity jar and even grabs the bell to ring it for those around him. And then, when we come back to real life, the boss is in the dining room eating alone when our hero sits down and hands him a holiday gift. Locate the Apple logo.
The video is just as moving as “Misunderstood,” although in its own way. A companion video has been released by Apple which shows how “Fuzzy Feelings” was filmed using a iPhone 15 Pro Max. The director of the stop-action sequences, Anna Mantzaris, said it was the first time she had used an iPhone to film a video. She was surprised that the camera could shoot 48MP and capture RAW files. She said these features are important because they can help capture details in sets.
Mantzaris said it was a pleasure to work with Apple to bring this film to life and added: “I really hope people see our characters and our story and also get inspired to try things by them -themselves.” And Apple says: “Creativity has the power to change the way we see each other and the world. Sometimes seeing things from a new perspective can make all the difference. You make the holidays. »
