Apple stops advertising on “X” again،
Citing his sources, Axios says that for the second time since Elon Musk bought Twitter, Apple has stopped advertising on the platform. This time, the decision to stop spending ad money on what is now known as “X” came after Musk endorsed an anti-Semitic conspiracy theory posted on the site. 164 rabbis and Jewish activists demanded that companies like Apple, Google, Amazon and Disney stop advertising on “X.”
Apple, a major advertiser on “X”, was joined by IBM, Disney, Sony, Warner Bros. Discovery, Lionsgate and Paramount Global. A report from Media Matters for America says some advertisers, including Apple, IBM, Amazon and Oracle, placed their ads on “X” next to posts believed to come from far-right followers.
In response to a post on “X” claiming that Jewish communities support “dialectical hatred against white people,” Musk replied: “[y]“You told the real truth,” Musk’s comment drew a rebuke from the White House. White House spokesman Andrew Bates said: “It is unacceptable to repeat at any time the hideous lie behind the deadliest act of anti-Semitism in American history.” let alone a month after the deadliest day for the Jewish people since the Holocaust. »
X CEO Linda Yaccarino Tweets Statement After Platform Loses Several Major Advertisers, Including Apple
‘X’ CEO Linda Yaccarino responded to criticism via tweet in which she wrote: “X’s point of view has always been very clear: discrimination by everyone should STOP at all levels — I think it’s something we can and should all be on board with.” All right. Regarding this platform — X has also been extremely clear about our efforts to combat anti-Semitism and discrimination. There is no place for this anywhere in the world – it is ugly and bad. Period. »
Musk bought Twitter last year, paying $44 billion for the social media platform. After changing the name of the Twitter site to ‘X’, the multi-billionaire revealed plans to turn ‘X’ into a multi-functional ‘super app‘ like Chinese company WeChat, which offers social media features as well as payment features mobile. But if “X” is unable to retain some of its high-spending advertisers, it will need to find new sources of revenue in addition to X Premium.
